Hotel Industry Web Sites Are, Falling Short of Their Full Potential
The hotel and event planning industry must begin presenting sales information by traditional sales standards whereby web sites are virtual sales presentation tools to be viewed by the client under the guidance of a sales professional.Web sites are good marketing tools but they do not provide hotel sales, catering sales and the event planning sales professional with the resources and education needed to streamline the sales process to each sales and inquiry call.
Traditional web sites are built for marketing. Web sites should be built to CLOSE THE SALE!
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Web Sites should provide your sales staff with virtual sales tools to close the sale faster and more efficiently, saving you time and money. Incorporating sales 101 into our virtual sales programs helps you sell above and beyond your competitors, while providing you with the tools to streamline your sales process and create a paperless sales environment.
Paper folders, business cards, cover letter, paper brochure information and menus were sent in a presentation to the guest for event facility consideration. The Internet has turned this once great presentation and first impression into web sites that provide unorganized or too little information and offer no personal attention to the guest"s needs for individual attention.
In the age of computers and Internet, it"s easy to lose touch with guests. Quick, easy and up-to-date information is no longer available. In order to find the information they are looking for, clients may have to go to a corporate web site or independent web site and access e-mails, attachments, word documents, links, web programs and PDF brochures or resort to faxes, phone calls and snail-mail.
Web sites are good, but the hotel sales and advertising industry has lost track of the fundamentals of selling. Personal attention has been lacking in the sales process through most web sites. Sales 101, tells us the importance of things such as building rapport, education, client name/information displayed, communicating information quickly, and providing special personal attention above and beyond everyone else.
Web Sites should provide your sales staff with virtual sales tools to close the sale faster and more efficiently, saving you time and money. Incorporating sales 101 into your virtual sales programs helps you sell above and beyond your competitors, while providing you with the tools to streamline your sales process and create a paperless sales environment.
Consumers are still looking for personal attention and outstanding customer service in the hospitality sales process. Simply having a web site is not enough to bring attention to event planning services anymore.
Distribution and presentation of your sales material instantly and professionally - while providing personal attention to the client - can make the difference between the sale and lost business. Web sites should be a tangible sales tool, providing sales professionals all the necessary items needed to present and close the sale efficiently in one phone call.